Course Content
Lecture 1: Introduction to Marketing
1. Definition and Importance of Marketing
2. The Marketing Mix (4Ps)
3. Understanding Customer Needs and Market Research
4. The Role of Marketing in Business Success
5. Summary and Q&A
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Lecture 1 Recording
32:21
Lecture 1: Introduction to Marketing
-
lecture 1 : Introduction to marketing
-
Definition and Importance of Marketing
32:22 -
The Marketing Mix (4Ps)
00:00 -
Understanding Customer Needs and Market Research
00:00 -
The Role of Marketing in Business Success
00:00 -
Summary and Q&A
00:00
Lecture 2: Market Segmentation and Targeting
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Introduction to Market Segmentation
00:00 -
Types of Market Segmentation
00:00 -
Targeting Strategies
00:00 -
Positioning Strategies
00:00 -
Real-Life Case Study
00:00 -
Q&A Session
00:00
Lecture 3: Branding and Customer Relationship Management (CRM)
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Introduction to Branding
00:00 -
Building a Brand
00:00 -
Brand Positioning
00:00 -
Introduction to Customer Relationship Management (CRM)
00:00 -
CRM Strategies
00:00 -
CRM Tools and Software
00:00 -
Real-Life Case Study and Discussion
00:00
Lecture 4: Digital Marketing Overview
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Introduction to Digital Marketing
00:00 -
Key Digital Marketing Channels
00:00 -
Content Marketing
00:00 -
Social Media Marketing
00:00 -
Wrap-Up and Q&A
00:00
Lecture 5: Introduction to Google Ads
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Introduction to Google Ads
00:00 -
How Google Ads Work
00:00 -
Setting Up a Google Ads Account
00:00 -
Basic Concepts and Terminology
00:00 -
Real-Life Case Study
00:00
Lecture 6: Google Ads Campaign Management
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Types of Google Ads Campaigns
00:00 -
Keyword Research and Selection
00:00 -
Creating Effective Ads
00:00 -
Conclusion and Q&A
00:00
Lecture 7: Facebook Ads Basics
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Introduction to Facebook Ads
00:00 -
Setting Up a Facebook Ads Account
00:00 -
Understanding Campaign Objectives
00:00 -
Targeting and Audience Segmentation
00:00 -
Creating Effective Ads
00:00 -
Budgeting and Bidding
00:00
Lecture 8: Facebook Ads Strategies and Analytics
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Introduction to Advanced Strategies
00:00 -
Retargeting and Remarketing
00:00 -
Dynamic Ads and Product Catalogs
00:00 -
Analyzing Facebook Ads Performance
00:00 -
A/B Testing and Ad Optimization
00:00 -
Q&A and Recap
00:00
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